Definitions of Marketing Communications

Marketing communications helps a company gain better visibility and awareness in the market. New brands need to focus on their communications with the market to gain more market retention.

Designing and Producing Content Appropriate to the Channel and Communication Objective

These days, companies advertise across various communication channels. Here are some factors that are linked with creation of successful campaigns with specific objectives.

How to Create an Online Marketing Plan

You can make an online marketing plan in a page or two, or you can create a page for each aspect with a step-by-step to-do list of what you will do to ensure that each part of your plan is realized. The worst thing you can do is proceed without a plan.

The (Un)Impressive Life of Fake Instagram Influencers

I used to be impressed when I saw someone with thousands of followers. I would think, Wow, that person must really know their stuff! Look at how many people want to learn or be entertained or inspired by them! But not so much anymore.

Digital Marketing Means Business Survival During COVID-19

Even during the thick of the pandemic, we saw businesses struggling to change operations enough to stay afloat. Now, the name of the game is “adapt,” and we are all players trying to find out where we fit into the larger picture. Even if it means stepping out of our comfort zone, we are forced to move past the traditions we built and forward into the digital age.