What Does Behavioral Segmentation Mean in Marketing?

Behavioral segmentation is customer segmentation that focuses on patterns of behaviors shown by customers as they interact with your brand or as they make a purchasing decision. It enables you to sort customers into groups according to their knowledge, attitudes, use, or response to your product, service, or brand.

What Is Dynamic Content Marketing?

Dynamic content it’s the ability of a website, ad, or email body to change according to the interests or past behaviors of a visitor. It creates an experience which is customized specifically for the viewer or the reader at that moment.

Dental Marketing – Creative Strategies for More Patients

Here are a few creative marketing strategies you can utilize in your dental practice. Use these dental marketing tips to grow your business, get new patients and drive more revenue. Dental marketing doesn’t need to be hard. See how to make it easier with this guide.

Using SEO To Inform Your Website Content Strategy

As a business owner, you need a website content strategy that will actually reach, connect with and convert potential customers. Learn how you can leverage the power of SEO in your website content strategy to build a website for your target market.

Content Marketing: Cracking the Viral Content Code

This is the most popular and most sought after the statement of the 21st century. For a piece of content to ‘go viral,’ it needs to be well received and widely shared. B2B viral marketing is an avenue that a growing number of B2B marketers are exploring, as a stab at an innovative internet marketing technique.